Agriculture marketing
Agricultural marketing is the process of moving agricultural products from farms to consumers. It involves planning, organizing, and handling the produce to meet the needs of farmers, consumers, and intermediaries.
Steps in agricultural marketingCollecting the produce after harvest
Gathering
Preparing the produce
Grading: Sorting the produce based on quality
Packaging: Wrapping the product based on the buyer's preferences
Storing: Keeping the product for future sale
Selling: Selling the product when the market demand is favorable
Marketing strategies
Marketing mix
A strategy that focuses on four levels of decision making: product, price, place, and promotion
Marketing plan
A strategic document that outlines how to promote products or services to target customers
E-marketing
A web application that allows farmers to sell their products online and get ideas to improve agricultural productivity
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